NEOLITH once again delighted judges at the recent Decorex show in Durban, winning the prestigious Plan & Build Award amongst hundreds of competing stands.
The brand new, architecture-inspired 2014 NEOLITH stand was constructed for the first time on the floors of the Durban Exhibition Centre. From concept to creation, the stand was designed as an undefined space in order to showcase the multi-faceted applications of the sintered porcelain slab. With a simple and sleek design, NEOLITH attracted exceptional interest from both the public and organisers alike.
The stand drew on a combination of product possibilities, using various applications to showcase its versatility. Monotone shades of grey with a pop of NEOLITH yellow made a powerful impact on passersby, who were charmed by the minimalist approach and trendy colour palette.
Angela Chatfield from Decorex SA described it as clean and simple, saying, “The stand is the brand: the product is used in every way possible. From floors to walls, cupboards to countertops, the less is more approach produced a powerful impact.”
These sentiments were echoed by NEOLITH brand manager, Lize Sparks, who accepted the award on behalf of NEOLITH South Africa. Lize notes, “Receiving this award has elevated the brand and created a platform for greater awareness of this exceptional product and its capabilities. We are so delighted to have won the award and look forward to showcasing our stand at the upcoming shows.”
Visit the NEOLITH stand at Decorex Cape Town (25 – 28 April at the CTICC) and Decorex Johannesburg (6 – 10 August at Gallagher Estate).